Fabletics is a brand you may have heard of. It’s most likely because of their unique styling of workout and casual wear referred to as “athleisure.” The term actually doesn’t need quotes anymore, as it’s become so popular, it can be found in the dictionary. Another reason you may have heard of Fabletics is, due to its biggest brand ambassador actor Kate Hudson. She was selected for the role due to her outgoing personality, interest in the product, and, her amazing presence. Even Demi Lovato has joined the ranks, and, also has her own collection with Fabletics. Kate offers tips, and, you can even see her top picks at the Fabletics website. The website can be located at https://www.fabletics.com/.
The brand uses an unconventional method to market its products. A monthly subscription option is available online, as well as, in the retail stores. Most customers become familiar with the designs and brand online, and, if they so choose, can visit a retail location to preview, purchase, or, handle any customer service needs they may have. With the subscription, monthly selections are mailed to the customer based on their purchase history, and, the lifestyle quiz, which matches them up with their favorite types of athleisure. Should the member not wish to keep the item, they may swap it, or, just return it for a credit to use towards the next month. This is great for those on the go who just don’t have a lot of time to go shopping, but, still make time to workout, or, just want some comfortable athletic wear.
Fabletics doesn’t only focus on women’s athleisure. Men, kids, and plus sizes are also included in the lineup. There’s even a section dedicated to shoes. Fabletics was created due to a large demand for both fitness and, casual wear. There was, of course, both types of clothing, however, they simply didn’t coexist. Solving the problem of incorporating both into unique, fashionable, and, highly functional gear, a whole new segment of fashion was created. Many other designers have followed in the footsteps of Fabletics, however, they don’t seem to match the quality and, the affordability that Fabletics offers its customers.
Although Hudson is typically seen as an actor, she is now also known for her branding with Fabletics, and, she publicly supports the brand as her own. Being invested in each part of the business, its no wonder that she’s grown it from a small label brand to nearly a quarter of a billion dollars, in a relatively short period of time. It’ll be interesting to see where Fabletics and Hudson take the brand in the future.
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