Hero Or Villain: Which One Is Guilherme Paulus?

Jul 6, 2018 |

Guilherme Paulus has been an entrepreneur from a young age ever since he was in his twenties and took a risk in partnering up to open tourism company CVC Brasil Operadora e Agencia de Viagens S.A. in the 1970’s.

Guilherme Paulus’ strong work ethic and canny business sense has led him to succeed in business and become a billionaire during the process. Buying out his partner to get complete ownership of CVC Brasil Operadora e Agencia de Viagens S.A. was just the first smart business move. The second smart business move came when he sold off a large portion of shares in CVC Brasil Operadora e Agencia de Viagens S.A. to the Carlyle group for a whopping 420 million dollars while still retaining controlling shares in the company. After making a success of CVC Brasil Operadora e Agencia de Viagens S.A. Paulus decided to tackle the hotel and resort business by establishing GJP Hotels and Resorts in 2005.

According to Mariana Aldrigui, a professor and researcher from São Paolo University, Guilherme Paulus is a powerful man in the tourism industry and can influence the success of hotels, destination tourism, gyms, transportation and the hospitality industry overall. On her blog, Mariana expresses her feelings for Guilherme Paulus, the founder of the GJP Hotels and Resorts. Mariana explains that CVC has democratized travel for millions of Brazilians. However, she does note the negative impact the has resulted from negotiations between CVC with the hospitality industry and call its professionalism into question.

There is some speculation that negotiations lead to lower prices that do not cover the cost of the initial service offered. While hotels struggle to maintain the same quality of services and products. This has led to lower salaries for workers as the hotels try to make up the cost in other ways. Of course, Mariana Aldrigui and Guilherme Paulus have different opinions on CVC’s business practices and the effect it has on the hospitality industry.

Search more about Guilherme Paulus: https://www.100fronteiras.com/guilherme-paulus-presidente-do-grupo-gjp-e-eleito-um-dos-empreendedores-do-ano-2017/

Posted in: Entrepreneur, Tourism

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