One thing that the internet has brought to the industry is the ability to interact with the advertiser. The days where customers are not able to reach out to companies are over with the use of Facebook and other forms of social media. Now, businesses and customers can interact with one another. Therefore, it is important for business owners to interact with their customers in ways that are relevant to the community. Owners of small businesses and startups are especially encouraged to interact with their customers so that they can get a better feel for what the company is about.
According to Campaignlive, Lori Senecal is especially aware of the advantages that customer engagement offers people. Therefore, she encourages advertisers to take on any social media platform that offers advertising opportunities. This gives them the chance to actually interact with the customers in a way that allows the customer to speak as well. Another thing that Lori Senecal encourages business owners to do is take advantage of all of the tools that Facebook has including the tools that track performance. As the advertiser is aware of how each of his campaigns are doing, he can take notes of the strengths of each of them and decide how to move forward.
One trend that Lori Senecal urges business owners to take advantage of is the mobile trend. More people are using their phones to access the internet. Therefore, it is important to be able to come up with visuals that will compel people who are using their mobile phones to interact with the company. One good thing about mobile technology is that people are now easier to reach because of the ability to reach the internet from their mobile phones. Therefore, Lori Senecal encourages people to seize opportunities that they can find with advertising. Follow her on Twitter
Posted in: Advertising